Wikipedia is the most comprehensive and widely used reference work humans have ever compiled. It contains more than 14.5 million articles in 270 languages and is visited by 350+ million users globally every month. Over 100,000 active volunteers contribute new content. Started by a non-profit organization, and running without advertising revenue, Wikipedia depends on donations to maintain and increase its global reach.
Webitects designed and tested the donation forms used for Wikipedia—determining the most optimal layout and sequence of the donation flow, consulting on messaging, and performing user testing in order to improve the conversion rate. Given the immense traffic, even small improvements in the conversion rate can make a significant difference to the amount raised.
In 2010, donations more than doubled, increasing from $7.5 million to $16 million. In 2011, we made further improvements to the workflow. Donations increased another 33%, exceeding $20 million and reaching the fundraiser target.
We have presented on our collaboration with Wikipedia at the TechWeek 2012 conference. You can find the slides and video from the presentation on our blog post.« Back to Portfolio