Project story

Leadership Greater Chicago

How do you interest busy civic leaders in participating in a new social networking website when they rarely used their old "brochureware" site?

LGC members are movers and shakers in the Chicago nonprofit, business, and government worlds and are on the boards of about 1,000 civic organizations. Each year, about 35 new candidates, sponsored by their employers, participate in 10 months of lectures and discussions on such issues as education, healthcare, community development, and the environment.

Welcome wizard. First-time visitors walk through a two-step wizard that simplifies describing themselves and entering content they wish to share with others.

Usability testing. We tested the welcome wizard extensively with members to ensure that it is straightforward and motivating.

Promotion. LGC members received email and printed teasers inviting them to participate in a new social-networking site.

The "Ah ha!" moment

It's all about networking. LGC members are not necessarily experts at using computers or navigating the web, but they're experts at networking. Once we understood that, design and development of the site could proceed at full speed.

Our approach

These are the major stages of this project:


"Webitects' design work far exceeded our original goals. They took the time to really understand the business we were in and what our website should accomplish. They developed an innovative and interactive site which all our members admire. Furthermore, they have provided responsive and timely service as time passes and changes are required…"

David DeCoursey, Executive Director

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Our history in a nutshell

Webitects formed in 1995 knowing the web was going to be more than a flash in the pan. Since then, we've been building successful websites based on a user-centered design philosophy. We enjoy long-lasting relationships with our clients because of our personal touch and dedication to them.

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